Seller's guide
A clear plan for pricing, preparation, and marketing.
Before you list
- Disclosures - PA requires a Seller's Property Disclosure Statement covering known defects. NJ sellers must also complete required disclosure forms. Your agent will provide the correct forms.
- Pricing - a comparative market analysis (CMA) based on recent nearby sales is the foundation. Overpricing leads to longer days on market; underpricing leaves money on the table.
- Prep priorities - focus on curb appeal, decluttering, and fixing obvious maintenance items. Cosmetic upgrades (paint, lighting) usually give the best return for the cost.
Marketing and showings
- Professional photos and accurate listing descriptions matter more than most sellers expect.
- Your listing goes on the MLS, which feeds to major real estate search sites - maximum exposure from day one.
- Be flexible with showing times, especially in the first two weeks when buyer interest is highest.
Offers through closing
- Reviewing offers - price isn't everything. Consider contingencies, financing type, closing timeline, and earnest money deposit.
- Negotiations - inspection results often lead to a second round of negotiation. Know what you're willing to fix vs. credit.
- Closing costs - PA sellers typically pay the transfer tax (split with buyer) and their agent's commission. NJ has a realty transfer fee. Budget 6–8% of the sale price for total seller costs.
Want a pricing strategy for your property?
Send us your address and we'll put together a CMA - no obligation.
Request a CMAIn Pennsylvania and New Jersey, real estate licensees are required to provide consumer disclosure forms that explain agency relationships. You can find the links in the footer under "Disclosures."